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Eleganto – Our Milestones

From a small shop to a Europe-wide store for personal care – eleganto.eu.

2005

Founding in Reischach

Silvia H. Steinweber launches under the name carelux - driven by a clear vision, honest formulas, and lots of handcraft. The hotel line PRIJA sets early markers and paves the way for the years ahead.

Launched as “carelux” PRIJA as cornerstone
2006

Small shop in Rosenheim

The idea finds a home: a charming store in Rosenheim opens its doors. From day one: close collaboration with regional manufacturers.

Locally networked First store
2011

Hello, Facebook!

carelux goes social: with Facebook our community grows - closer to customer wishes, feedback, and everyday life.

Facebook
2014

“Vegan Friendly” – ANYAH joins

With the brand ANYAH we expand our range with consistently vegan care. Thoughtful formulations meet modern design.

Vegan friendly
2016

eleganto your private SPA

The eleganto brand is founded-with the promise of bringing wellness home. At the same time, we ship worldwide and share more behind-the-scenes on Instagram & YouTube.

Worldwide shipping Brand “eleganto” Instagram & YouTube
World map with eleganto markers in 2016
2017

Affiliate program

We launch our partner program and work closely with bloggers - for honest recommendations and greater reach.

Partner network
2025

Generational change

Handover to Michael & Anna Steinweber - back to our roots in Reischach and ready for the next chapter.

Generational change 2025 – Michael and Anna Steinweber