Founding in Reischach
Silvia H. Steinweber launches under the name carelux - driven by a clear vision, honest formulas, and lots of handcraft. The hotel line PRIJA sets early markers and paves the way for the years ahead.
From a small shop to a Europe-wide store for personal care – eleganto.eu.
Silvia H. Steinweber launches under the name carelux - driven by a clear vision, honest formulas, and lots of handcraft. The hotel line PRIJA sets early markers and paves the way for the years ahead.
The idea finds a home: a charming store in Rosenheim opens its doors. From day one: close collaboration with regional manufacturers.
carelux goes social: with Facebook our community grows - closer to customer wishes, feedback, and everyday life.
With the brand ANYAH we expand our range with consistently vegan care. Thoughtful formulations meet modern design.
The eleganto brand is founded-with the promise of bringing wellness home. At the same time, we ship worldwide and share more behind-the-scenes on Instagram & YouTube.
We launch our partner program and work closely with bloggers - for honest recommendations and greater reach.
Handover to Michael & Anna Steinweber - back to our roots in Reischach and ready for the next chapter.